Microsoft announced that the company would officially launch Facebook (and other social networks) into their Outlook product. Following the previous week’s announcement about Google Buzz, and rumors that Facebook would be launching their own email product, we found out details about Outlook’s new integration. The service will let you “view friends’ activities, photos, and status updates within Outlook—as well as grow your network by adding friends from the same view”.
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Microsoft announced that the company would officially launch Facebook (and other social networks) into their Outlook product. Following the previous week’s announcement about Google Buzz, and rumors that Facebook would be launching their own email product, we found out details about Outlook’s new integration. The service will let you “view friends’ activities, photos, and status updates within Outlook—as well as grow your network by adding friends from the same view”.
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Yahoo for years was the world’s most popular website — its ubiquitous portal has dominated the web since the 90s. Two years ago however, Google vaulted past Yahoo and became the Internet’s most popular destination. Last month, it became Facebook’s turn to knock Yahoo down another peg.
In December 2009, Yahoo garnered 133.45 million visitors in the U.S. Facebook wasn’t far behind with 132.13 million uniques. In the first month of 2010 though, there was a role reversal: Facebook’s traffic rose to 133.62 million visitors, while Yahoo shrunk down to 132.00 million.
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In the few short years that social media has been a marketing vehicle, it has already had an enormous effect on the way companies do business. In the coming years there will be even more changes, as social media marketing extends from the marketing department to nearly every aspect of a company’s business.
In the Insight Brief “The Future of Social Media Marketing,” eMarketer senior analyst Debra Aho
“Advertising—which
Instead, the strongest business models in the future will incorporate analytics, as social media becomes truly integrated into all marketing efforts. In addition, TV will become more social, as will search.
Location will become more important to social media, and brand monitoring will increase in sophistication so that companies can begin to understand the “why” of consumer chatter as well as the who, what and when.
What will not change is the source of social media transformation today: the users.
“The voice of the consumer is only going to get louder and stronger,” said Ms. Williamson. “It will shape what social media is and what it will become. Not too long ago, a company might have made major changes to its products or services based on a few focus groups, some financial planning and a degree of gut instinct. Social media has already changed all that. And more changes will come.”
Sourcs: http://www.emarketer.com/Article.aspx?R=1007513
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