Saturday, August 8, 2009
Wednesday, August 5, 2009
Let's Get Social 10 Simple Steps To Social Media Success
100 Twitter Tools
It’s no secret that social media should be an integral part of your online marketing strategy. Creating viral content and promoting it is only a fraction of the equation. You must also strengthen your online footprint and become part of the network. Trying to figure out where to start can be daunting.
Follow these ten simple steps and you will be well on your way to being more connected, more plugged in, and more efficient in 2008.
#1 - Connect. Add 2 contacts per week on either LinkedIn or Facebook. It’s a great way to connect with people and get opportunities flowing. If you simply add 2 people per week, that will be 102 new people per year that are in your network and who you can possibly work with. Time Spent: 1 hour per week.
#2 - Master a Forum. Find one active forum (check to see how often people are posting) in your niche and create a real profile there. Introduce yourself and get involved - use the private messaging features to introduce yourself to other influential members (DON’T sell). Once you have made contributions, then feel free to share your products or services with the other members of the forum. Time Spent: 2 hours per week.
#3 - Cut Down & Move Up. Get rid of most of the blogs in your feed reader. Unless you are running a site that relies on that latest news, you probably don’t need to read hundreds of blogs each day. Instead, focus on a handful in your industry that are viewed as highly influential. Comment at least once per week on each of those. After a month, email the author to let them know how much you enjoy their blog. When you have something good that you are looking to build links to, email them. It’s no longer a “cold-call” now. Time Spent: 5 hours per month. Time Saved: 10 hours per month not reading everything.
#4 - Meet a Digger a Day. Spend 15 minutes per day (during the week) contacting a new person from Digg via instant message and forging a bond. You can usually locate this information right on their profile page and add them to your IM program. This simple task will do more for your chances of success at Digg than anything else you can ever do. Trust me. Most of the active diggers also have profiles on a lot of the other social networks, so you are killing many birds with one stone. Time spent: 15 minutes per day.
#5 - Get Universal. Take advantage of Google Universal with video optimization. Create 1 video for your business and put it on YouTube. Build links to it. Hey, if a chiropractor can do it, so can you. Time Spent: 5 hours to create the video and 5 hours to get links to it.
#6 - Think Globally. For each submission that you make to Digg or reddit - use the same exact title and description and translate it to Spanish and submit to meneame (a “Spanish digg”) and Scoopeo (a “French digg”). You’ll be surprised at how much traffic and links they can generate (and you don’t even have to translate your content). Use a quick translator to make this super easy. Time Spent: 10 Minutes Per Submission.
#7 - Focus. Stay away from the over-hyped, all-purpose social networks that don’t drive traffic or influence people. They are out there and they want to suck your time up. Don’t let them. If they can’t get you decent traffic or links, don’t waste your time. This is why it’s so important to track your work closely and make sure you see where results are coming from. Time Saved: Countless Hours.
#8 - Answer. Answer 5 questions per day in your niche on Yahoo! Answers. Link drop to one of your sites every 5th answer. Time Spent: 15 Minutes per day.
#9 - Join the Conversation. Once per day, use a tool such as Google Blog Search or Serph to search for your name and your company. See where people are talking about you and join in on the conversation. Time Spent: Varies on your company, but should be less than 20 minutes.
#10 - Year in Reviews. If you own a business or work for a client that does, there’s a good shot that user generated reviews can play a big part in your life. Find out all of the places that are featuring your company and create a review there. Whether it’s Amazon, Epinions, Yelp, CitySearch or Google Local, they should all have reviews of your company from the people who know it best. Time Spent: 15 minutes per review + 5 minutes per day asking customers and contacts for reviews.
By embracing this holistic approach to social media marketing, you can accomplish so much for your business and spend less than five hours per week doing it. There will be other factors that come into play (creating linkbait, writing blog posts, etc), but by sticking to core basics like this you will have a strong blueprint for social media success in 2008!
Chris Winfield is the President and Co-Founder of 10e20, a specialized social media marketing company. The Let’s Get Social column appears Tuesdays at Search Engine Land.
Monday, August 3, 2009
"What is Social Media"
Social media involves a natural, genuine conversation between people about something of mutual interest, a conversation built on the thoughts and experiences of the participants. It is about sharing and arriving at a collective point, often for the purpose of making a better or more-informed choice. Beginning with this simple focused concept, this chapter will explore social media in more detail. First, I'll defi ne it more precisely (and demonstrate something about social media in the process) and then move into how you can use social media to complement the marketing activities you are using in your current campaigns.
The Main Points
- Social media is defined as: Participatory online media where news, photos, videos, and podcasts are made public typically accompanied with a voting process to signal items considered popular.
- Social media is an effective guidepost. Social media can be used to gather valuable information about how your product, service, and brand are perceived in the marketplace.
- The basic application of social media is as a consideration phase tool that connects post-purchase experiences with potential customers progressing from awareness to purchase.
- Social media is an activity that is based on the notion of influence.
- Planning and implementing channels associated with social media fits well with the concepts of integrated marketing.
Listen to my news Podcast http://RonMills.us/news
Visit My Social Media Blog http://ronmills.us/
Visit me on twitter http://Twitter.com/RainbowUSA
Visit Me On Face Book http://RonMills.us/facebook
My Biz on Twitter http://Twitter.com/theRbuzz
Copyright- 2009 FootPrintStrategies.com- 954-394-4980