Facebook Facts

We found on slideshare a very interesting presentation from Lindsay Roddy called “Social Media, Happiness, Petabytes and LOLs” which gives tons of interesting information about Facebook.

- 300 Millon Active Users.

- More than 20 million users update their statuses at least once a day.

- More than 850 million photos uploaded to the site each month.

- More than 8 million videos uploaded to the site each month.

• More than 300 million active users
• 50% of our active users log on to Facebook in any given day
• The fastest growing demographic is those 35 years old and older

User Engagement

• Average user has 130 friends on the site
• More than 6 billion minutes are spent on Facebook each day (worldwide)
• More than 40 million status updates each day
• More than 10 million users become fans of Pages each day

- More than 1 billon pieces of content (web links, new histories, blog posts, notes, fotos) shared each week.

- More than 2.5 million events created each month.

- More than 25 million active user group exists on the site.

We recommend you to take a look at the presentation

Text Analytics Summit 2009 - Roddy Lindsay - “Social Media, Happiness, Petabytes and LOLs”

Also From Facebook

Twitter For Candidates

• Talk with me, not to me. Twitter is a media platform for conversation, not broadcast. A rule of thumb that's used for organizations also applies to candidates: only about 20-30% of your tweets should be about you. The rest should be about what your community cares about. Which leads me to...
• Find out what your community cares about. Read what your followers are tweeting and respond with helpful information. It doesn't just have to be related to the office you're running for, either... in fact, it's better if you mix it up a little. For example, someone you follow tweets about heading to a restaurant you love. Respond and say you go there often, too, and be sure to try the blackened sea bass.
• Stay on top of hot topics. Look for people talking about issues you care about with Twitter search. You can either save them as saved search in your Twitter app (Tweetie, Tweetdeck, Twitterific, etc.), or as an RSS feed for your news reader (Google Reader, Netvibes, etc.) Then respond to those tweets, even if you're not following each other.
• Give back to the community. Retweeting others' ideas and suggestions is a great way to show appreciation, and to spead the good word.
• Use your own, authentic voice, not a press release voice. I'm a voter, a human, and I want you to be a human too. Robots don't do so well in the voting booth.
• If you don't have time, assign a staff person to monitor and respond to items - just make sure they're clear that they're your staff person, and not you. For example, NYC mayoral candidate Reverend Billy Talen has a personal account, as well as his campaign staff's group account. If your staff person uses your account, ask them to note that they're a staffer.

In short, act like a normal person who cares about the people around them, because we know you do!