The 40 Most Useful Social Media Tools and Posts

Tools
1. The ULTIMATE list of 29 top tools for competitive intelligence
2. The 39 Tools I (Jay Baer) Will Use Today
3. 11 free tools for social media optimization
4. 5 online tools making social media easier in 2010
5. 10 essential design tools for social media pros
6. The one-stop social media toolkit shop
7. The top 10 re-tweet measurement tools
8. 9 tools that will help you livestream your newsroom
9. A list of social media management systems
10. 20 Free Social Media Tools To Help Find Your Brand's Social Media Mentions

Social Networks
11. The 11 Commandments of Corporate Tweeting

12. How to retain Facebook fans

13. The complete Twitter 'follow / unfollow' guide

14. Top 10 ways to drive blog traffic using LinkedIn

15. The 7 news ways to use Twitter

PR
16. How To Write Media Releases That Google Will Love / Get Page Rank
17. Designing a Social Web Marketing and PR Strategy
18. PR crisis management in the 'Twitter Age'
19. Blogger relations: 5 tips to hone your approach
20. The PR 2.0 Checklist

Blogging
21. 12 things to do before launching your Blog
22. The Key Traits Of A Successful Blog / Blogger
23. 10 tips for making your Blog posts more del.icio.us
24. 22 Linkbait Headlines That Almost Every Blogger Can Use
25. 10 Ways To Get More Blog Comments

Content / Interaction
26. Planning a content strategy
27. 5 easy steps to creating reusable social media content
28. How to write for search engines without knowing SEO
29. 5 'unorthodox' ways of fixing your social media
30. The anatomy of fruitful online conversation(s)

General / Other
31. How to use Bit.ly (advanced) for spying, link building and happiness
32. 10 great tools to create a mobile version of your site
33. 4 simple ways to integrate analytics into your daily marketing efforts
34. How to manage your online reputation
35. Social Media's top 'how to' blogs
36. Understanding the participatory news consumer (PEW study)
37. Justin Timberlake and the art of presenting well
38. 7 online video tips every B2B marketer should know
39. Simon Mainwaring's Top Ten Trends for 2010
40. Einstein's guide to social media


source SocialMediaToday.com

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What Is the Future of Social Media?

FEBRUARY 12, 2010

Change is the only constant

In the few short years that social media has been a marketing vehicle, it has already had an enormous effect on the way companies do business. In the coming years there will be even more changes, as social media marketing extends from the marketing department to nearly every aspect of a company’s business.

In the Insight Brief “The Future of Social Media Marketing,” eMarketer senior analyst Debra Aho Williamson outlines several trends to watch in the coming years.

“Advertising—which some might say has already failed as a business model for social media companies—will not be the primary revenue driver,” said Ms. Williamson.

Instead, the strongest business models in the future will incorporate analytics, as social media becomes truly integrated into all marketing efforts. In addition, TV will become more social, as will search.

Location will become more important to social media, and brand monitoring will increase in sophistication so that companies can begin to understand the “why” of consumer chatter as well as the who, what and when.

“Naturally occurring conversations will be utilized in product innovation and design, and companies will create incentives for people's attention and engagement while repurposing and analyzing content and engagement in new ways that will deliver valuable input.”

—Ravit Lichtenberg, founder and chief strategist, Ustrategy.com, in an article in ReadWriteWeb.com, December 11, 2009

What will not change is the source of social media transformation today: the users.

“The voice of the consumer is only going to get louder and stronger,” said Ms. Williamson. “It will shape what social media is and what it will become. Not too long ago, a company might have made major changes to its products or services based on a few focus groups, some financial planning and a degree of gut instinct. Social media has already changed all that. And more changes will come.”

Sourcs: http://www.emarketer.com/Article.aspx?R=1007513

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Help With Twitter

Twitter: Best Practices and Tips

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