How Twitter Can Help--or Hurt--Your Business

Razorfish recently released a study of people who follow specific brands on Twitter. A whopping 97 percent of the study's survey takers said that their online experience with a brand "influenced whether or not they would purchase an item or service" from the company. 65 percent indicated that their online interaction with a brand changed their opinion of that brand. What do these results mean for your business? Even if you're a small company, the way you relate to customers online has an impact, so you'd be wise to have a strategy in place. Read more on the study here--and see us below for more advice on helping your business succeed. Visit http://FootPrintStrategies.com



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